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Wall Street Journal

CEO Robbie Briggs: ‘Think of us as more than just great properties'

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 4, 2021.

I have always said that we don’t just sell properties — we sell lifestyles.

Homes, high-rises, ranches, land: The places are the ultimate manifestations of the lives that unfold there.

In support of that theory, I want to shine some light on all the lifestyle stories, content and trends that we create, research and share for our [...]

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CEO Robbie Briggs: Think of us as more than just great properties

Each Friday, Robbie Briggs, CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of June 4, 2021.

I have always said that we dont just sell properties we sell lifestyles.

Homes, high-rises, ranches, land: The places are the ultimate manifestations of the lives that unfold [...]

Tags

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